What's next for AI? Victoria Peppiatt of Phrasee dives in with Empiric

In this video, futurist Shivvy Kervis and Victoria Peppiatt discuss a few hot topics surrounding the future of artificial intelligence. Key points covered include:
– What can we expect to see in the next generation of AI?
– How might AI truly impact jobs? Is there a case for reskilling?
– What are some tangible uses of this technology?

Victoria Peppiatt is the co-founder and COO of AI company Phrasee, which specialises in generating brand-compliant copy for business’ marketing needs. You can find out more at

In this interview, Victoria gives us an insight of what we can expect to see in the next generations of AI and discusses her view on why public opinion is so taken with artificial intelligence.

One of the main issues raised by the public has always been the loss of jobs due to new AI technology, but in this video, Victoria shares her view that AI technology will augment our existing work rather than displace it. She gives the example of Phrasee which like other AI companies has had to create new roles to answer a new demand – generated by the emerging technologies.

This leads on to the topic of reskilling for these new roles, particularly for people who have been in their sector for many years. In Victoria’s point of view, embracing these new technologies is essential to avoid being left behind.

Finally, Victoria gives us a few examples of tangible use of AI technology in sectors that can be more unexpected, such as therapy and education. She highlights how robotics and AI have been tested in classrooms to assist autistic children and how we can expect to see many more uses of AI technology in education.

The uses of these new technologies are as varied as they are promising, and more and more people are likely to come on board thanks to the huge potential and benefits that artificial intelligence can have.

Empiric is an award-winning recruitment agency specialising in data, digital, cloud and security. With offices in the UK, Scandinavia, Europe and even the USA, it’s a truly international agency focusing on finding the best professionals for high-profile companies.

More than searching job boards or CV databases, Empiric fully commits to source and nurture talent while extensively getting to know the market.

Our agency understands the need for niche tech & change professionals and plays an active part in the tech community, with initiatives such as Next Tech Girls, aimed at raising the profile of women in the UK technology industry. Empiric also regularly hosts events on topical tech issues and engages with the community.

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