What’s happening around us—shared data, social engagement, digital assistants, cloud platforms, connected devices—is not about people versus machines. It’s about human collaboration made greater with the machines we invent. To perform, companies need to compete and break through, they need to create a cognitive advantage by tapping the power of With—well-structured data with design thinking with analytics with machines. People alone can’t do it. Technology alone can’t do it. It takes humans with machines working together in a designed system. Creating that system is what Deloitte does—using a human-centered design approach.