THE FUTURE IS HERE

The Dual Powers of AI in Marketing: Predictive & Generative

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0:00 – Intro
3:29 – About the speaker Alex Danchenko
4:37 – About Yespo Omnichannel CDP
9:26 – AI in eCommerce – two main branches
11:22 – AI-assisted content generation
14:14 – Use asset for module generation
17:51 – AI push notification generator
19:30 – Quick creation of mobile campaigns with AI
22:32 – AI-powered product recommendations
31:34 – Predictive segments and engagement
40:54 – Impact of personalisation on business: Yespo internal benchmarks
42:00 – Outro