Artificial Intelligence and its impacts are consistently misunderstood as automation, but the future of AI is the augmentation of human endeavours. David Benigson was named to Forbes’ 30 Under 30 Europe list for 2017, pinpointing leaders who are changing their industries. He founded his startup Signal in 2013 with a simple mission: to use cutting-edge artificial intelligence to cut through the ever-increasing volume of information noise. Led by him, Signal has won numerous awards including, KTP Best Partnership 2015, Bloomberg Business Innovators 2016 and New Business of The Year at the 2017 National Business Awards. Signal uses artificial intelligence to monitor millions of new sources and deliver hyper-relevant news and niche stories to executives in real-time. Last year David was able to complete a nearly $7 million funding round last year for Signal led by MMC Ventures and Hearst Ventures. He speaks regularly on AI, new media, SaaS, startups and fundraising, and fake news and is highly knowledgable in the AI field. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at