Robotic Process Automation (RPA) for Marketers [An Expert Interview with Charlie Weidman]
Learn how marketers can use Robotic Process Automation (RPA) to work more efficiently.
I recently had the opportunity to sit down with Charlie Weidman, an expert in the rapidly evolving field of robotic process automation (RPA), to talk about whether “software robots” can help marketers work more efficiently. Now, a quick point of clarification: these “robots” are not the physical kind you see swarming around car frames in manufacturing plants to weld pieces in place. In RPA, the robots are small software programs that execute simple and very specific tasks.
Learn how marketers can use Robotic Process Automation (RPA) to work more efficiently.
I recently had the opportunity to sit down with Charlie Weidman, an expert in the rapidly evolving field of robotic process automation (RPA), to talk about whether “software robots” can help marketers work more efficiently. Now, a quick point of clarification: these “robots” are not the physical kind you see swarming around car frames in manufacturing plants to weld pieces in place. In RPA, the robots are small software programs that execute simple and very specific tasks.
