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What will marketing look like in 3 years?

Kipp and Kieran dive into some of the innovations that will drive the marketing space in the not-too-distant future. Learn more on how you can rely more on AI copilots, monetize those copilots, and how you can have your own personalization engine. It’s time to picture a world where search engines are no longer the primary source of marketing strategies.

Mentions
- ChatGPT https://chat.openai.com/
- Morgan Housel’s “Same as Ever” https://sites.prh.com/morganhousel

Timestamps
00:00 Future marketing implications discussed.
06:25 Future of affiliate marketing: AI, real-time campaigns.
9:15 AI tools replicate content; third-party bids.
13:40 Multimodal tools empower marketers to create diverse content.
16:45 Fascination with historical figures' storytelling through ages.
22:52 Ways to replace organic traffic.
28:36 CRM personalization, marketing's pivotal role, touchless transactions
31:22 AI analyzing emotional cues for targeted marketing.
36:07 Marketers need both science and art.

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Host Links:
📲Kipp Bodnar, https://twitter.com/kippbodnar
📲Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

About the Show
Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.