How can service providers create new products faster than ever before with the use of AI? Ericsson’s Rick Mallon, Head of Product Line BSS, Customer and Partner Engagement, discusses humanizing the customer experience with TM Forum’s Aaron Boasman-Patel, VP of AI and Customer Experience. Which AIs are best suited to a guided selling experience for consumers and CSRs? Why is the master product catalog so important to service providers?

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