This week I dive in to examine a potentially game-changing approach to lead scoring that harnesses the power of ChatGPT generative AI.

Lead scoring can be a very time-consuming, manual task that is an ambiguous black box for your sales team.

Now, with the accessibility of ChatGPT, B2B companies have access to a new solution that will provide a more cost-effective, efficient, and transparent way to have advanced AI prioritize leads for sales by:

• Using the right prompts to get ChatGPT to help analyze your leads and give them a score
• Teaching your AI model to factor in missing data, provide insights into its decision making, and continually improve through training
• Potentially removing the need for any time consuming scoring setup in your Hubspot/Marketo/Pardot instance

I’ll explore four different lead scoring examples, and walk you through how to set-up ChatGPT with Zapier to auto-generate lead scores in Salesforce. And I’ll discuss the pros/cons of using this solution for scoring.