THE FUTURE IS HERE

How to Use AI and Predictive Analytics to Leverage the Global Power of Hallyu I Data for Policy 2024

“Advancing Public Diplomacy evaluations: AI and predictive analytics to leverage the global power of Hallyu, The Korean Wave”
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OVERVIEW:
📋 The project employs data-driven and Artificial Intelligence (AI) approaches combined with traditional qualitative research to measure, map, and predict the spread, reach, intensity and impacts of the Korean Wave soft power across different geo-locations to design more informed, strategic, and evidence-based approaches to public diplomacy evaluations and proactive management.
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Submission: 9614
AUTHOR:
Natalia Grincheva
The University of Melbourne and LASALLE College of the Arts, University of the Arts Singapore.
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#koreanwave #koreanwavehallyu #ai #predictiveanalysis
Keywords: AI, geo-visualisation, soft power, predictive analytics, Korean Wave