How NICE is using AI to change the customer relations game

NICE Ltd. (NICE) is seeing some nice customer growth. The customer relations software company reported that it in 2023, it grew the number of AI deals it closed by 300%. Overall, NICE reported fourth-quarter results that topped analyst estimates on both the top and bottom lines.

NICE CEO Barak Eilam Yahoo Finance Live that his company’s customers need “”very specific, tailor-made, if you’d like, and highly-tuned AI based on very specific data that we have. We see that demand really, really happening as we speak.”” Eilam says that customers that have tried to go more of a ChatGPT route ultimately turn to NICE because they require the more sophisticated system that NICE can provide.

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