THE FUTURE IS HERE

How AI Can Improve Customers’ Predictive Sales and Lead Scoring | From Profit to Promise

Business leads can come from a number of disparate methods and resources. Historically, sorting and prioritizing them has been a complicated, intensive process. But new insights now available thanks to artificial intelligence (AI) technology can help customers improve their sales funnel activity.

In this episode of From Promise to Profit, Greg Plum, senior vice president of strategic alliances at Markee and chair of the CompTIA Emerging Technology Community, discusses the benefits and challenges of using AI to assist sales and lead scoring with Jason Juliano, director of digital transformation at EisnerAmper Digital and a member of CompTIA’s Artificial Intelligence Advisory Council.

Join CompTIA’s AI Technology Interest Group: https://s.comptia.org/3sfKdQZ

Each week, the From Promise to Profit series will take an in-depth look at one of the artificial intelligence (AI) and internet of things (IoT) use cases featured in the 2021 Emerging Technology Top 10 List compiled by CompTIA’s Emerging Technology Community.

In this episode, you’ll hear:
• Examples of how AI can help deliver more actionable insights from your sales funnel.
• Why AI-powered lead scoring presents an opportunity for MSPs and solution providers.
• Advice on how to begin implementing AI functionality into your current portfolio.

Additional Resources:
AI Technology Interest Group: https://s.comptia.org/3sfKdQZ
Emerging Technology Community: https://s.comptia.org/3HiXwpU
AI Terminology for Beginners: https://s.comptia.org/3APv5gZ
Business Considerations Before Implementing AI: https://s.comptia.org/35znDec
AI Best Practices for Business Decision Makers and Practitioners: https://s.comptia.org/3gg2ms8

About CompTIA Membership
CompTIA is a member-led association of thousands of technology organizations and hundreds of thousands of business professionals, leaders and influencers worldwide. Together, CompTIA members identify, develop and share innovative tools and resources that drive the inspiration, adoption and evolution of business technology solutions. Learn more about becoming a CompTIA member: https://s.comptia.org/MembershipYT​​​

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