Drive E-Commerce Sales With AI-Powered Predictive Analytics

Mailchimp’s predictive analytics help you target your top customers right from your audience dashboard. This tutorial will show you how to use powerful AI insights, such as customer lifetime value and purchase likelihood, to send the right message to custom segments with a targeted email, ad, or postcard.

For more information, check out our guides and tutorials.:
• Customer Lifetime Value and Purchase Likelihood Help:
• How To Drive Repeat E‑commerce Sales and Build Customer Loyalty:
• SEO Best Practices for On‑Page eCommerce Strategy:

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Important Sections:
0:00 Intro
1:09 Selecting an Audience
1:29 How Predicted Segments Differ from Pre-Built Segments
2:14 Overview of Predicted Demographics
3:12 E-commerce Segments: CLV and Purchase Likelihood
4:35 Set up a Campaign with Predictive Segmentation
5:38 How Mailchimp AI Makes Data Predictions
6:49 Fine-Tune Targeting

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About Mailchimp:
Mailchimp is an email and marketing automations platform for growing businesses. We empower millions of customers around the world to start and grow their businesses with world-class marketing technology, award-winning customer support, and inspiring content. Mailchimp puts data-backed recommendations at the heart of your marketing, so you can find and engage customers across email, social media, landing pages, and advertising—automatically and with the power of AI.