Sue Feldman, founder and CEO of Synthexis, and guests (executives from CustomerMatrix and IBM) introduce the Cognitive Computing Consortium initiative and discuss what cognitive computing is, what it isn't, and why it represents an emerging disruption for IT and computing. They explain what technologies are key for deploying successful cognitive enterprise applications, and offer specific use case examples of existing solutions in financial, healthcare and consumer space. Sue also talks about this new initiative she founded to define cognitive computing and the nascent market around it.