Generative AI support in Vertex AI offers the simplest way for data science teams to take advantage of foundation models like PaLM, in a way that provides them with the most choice and control. Now, you can choose the use case you want to solve for, pick from a variety of models including Google’s latest foundation models, and decide how to tune, customize, and optimize prompts. Whether via notebooks, APIs, or interactive prompts, a variety of tools lets developers, data scientists, and data engineers all contribute to building gen apps and customized models.