Prepare to discover how AI is revolutionising the way brands connect with their audiences and stay ahead in an ever-evolving landscape with Manimala Hazarika, Fractional CMO and Growth Marketing Consultant, in an interesting session.

This empowering session answers some of the fascinating questions, including:
· How are marketers using AI to drive brand experiences? Can it help brands curate a hyper-personalised experience or enhance the consumer journey?
· What is the role of AI in branding? What are the foundations of AI-driven branding? What are the advantages of AI for branding, and what are the AI applications for branding?
· What are the drivers, consequences, mediators, and moderators for explaining AI-driven branding?
· How does AI impact brand elements, brand relationships, and brand equity?

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