Tune into episode one of our mini series with Microsoft & IHL, as we tackle how CMOs are using AI technology and what they’ll need to do going forward to lead their teams with modern solutions.

Learn how AI transforms sales, personalization, dynamic pricing, customer segmentation, content creation, and overall customer engagement. It outlines the benefits of data-driven decision-making, expert systems, and generative AI for better market research, digital marketing, brand management, and customer experiences. The discussion emphasizes AI's potential to revolutionize the marketing landscape by enabling CMOs to become more aspirational and visionary while focusing on data privacy, ethical use of AI, and managing increasing volumes of information.

This episode alone has more than a dozen interviewees from Microsoft and our Top Retail Expert community, including Greg Buzek, Sedhu Krishnamoorthy, Carlton Dossman, Hayan Ortega, Michele Fisher, Joyce Greenbaum, Katheryn Johnson, Melissa Minkow, Michael Klein, Christine Russo, and Trevor Sumner.

Huge thanks to everyone at Microsoft and IHL for making this episode possible! Stay tuned for new episodes this month!

00:00 Introduction to AI Opportunities for CMOs
00:31 Personalization and Customer Engagement
01:30 AI in Content Creation and Optimization
02:04 Generative AI and Customer Experience
03:19 Market Research and Consumer Insights
03:56 AI's Role in Creative Processes
04:17 Data Governance and Enhanced Decision Making
05:19 Transforming the CMO Role
06:10 AI in Retail Marketing Strategies
07:08 Efficiency and ROI Optimization
10:49 AI's Impact on Marketing Analytics
14:49 Digital Twins and Predictive Marketing
18:41 Balancing Personalization and Brand Consistency
29:22 Ethical Considerations and Data Privacy