THE FUTURE IS HERE

A Subscription Business Case Study With Dan Faggella

Dan Faggella has built a flourishing subscription business in a specialized martial arts niche. In this interview, he and fellow subscription expert James Schramko talk about the beginnings of his business, the strategies behind its success, and where he plans to go with his profitable venture.

In this episode:

01:03 – A quick overview
02:30 – Why pursue recurring subscription?
04:04 – A passing trend?
06:22 – How to generate $70,000 a month
09:46 – James’ octopus theory
12:37 – Should you sell a subscription AND one-time products?
16:22 – Breaking down the marketing costs
17:01 – Why a freemium model might make sense
20:33 – When a membership isn’t founder-focused
22:13 – Putting a price tag on the business
25:27 – Where the traffic comes from
28:12 – In summary
28:58 – How to really be unique in your market
31:10 – Take a look at how this company does it so well

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