A Subscription Business Case Study With Dan Faggella
Dan Faggella has built a flourishing subscription business in a specialized martial arts niche. In this interview, he and fellow subscription expert James Schramko talk about the beginnings of his business, the strategies behind its success, and where he plans to go with his profitable venture.
In this episode:
01:03 – A quick overview
02:30 – Why pursue recurring subscription?
04:04 – A passing trend?
06:22 – How to generate $70,000 a month
09:46 – James’ octopus theory
12:37 – Should you sell a subscription AND one-time products?
16:22 – Breaking down the marketing costs
17:01 – Why a freemium model might make sense
20:33 – When a membership isn’t founder-focused
22:13 – Putting a price tag on the business
25:27 – Where the traffic comes from
28:12 – In summary
28:58 – How to really be unique in your market
31:10 – Take a look at how this company does it so well
Get more resources to improve your marketing inside SuperFastBusiness membership
http://lnx2.co/2Gl
Get the full transcript and access to the resources mentioned here:
http://lnx2.co/2Vk
Join the conversation!
Facebook
http://lnx2.co/2Th
Twitter
http://lnx2.co/2Ti
Instagram
http://lnx2.co/2Tj
iTunes
http://lnx2.co/2Tk
Get FREE Training from SuperFastBusiness here
http://lnx2.co/2Tl
Dan Faggella has built a flourishing subscription business in a specialized martial arts niche. In this interview, he and fellow subscription expert James Schramko talk about the beginnings of his business, the strategies behind its success, and where he plans to go with his profitable venture.
In this episode:
01:03 – A quick overview
02:30 – Why pursue recurring subscription?
04:04 – A passing trend?
06:22 – How to generate $70,000 a month
09:46 – James’ octopus theory
12:37 – Should you sell a subscription AND one-time products?
16:22 – Breaking down the marketing costs
17:01 – Why a freemium model might make sense
20:33 – When a membership isn’t founder-focused
22:13 – Putting a price tag on the business
25:27 – Where the traffic comes from
28:12 – In summary
28:58 – How to really be unique in your market
31:10 – Take a look at how this company does it so well
Get more resources to improve your marketing inside SuperFastBusiness membership
http://lnx2.co/2Gl
Get the full transcript and access to the resources mentioned here:
http://lnx2.co/2Vk
Join the conversation!
Facebook
http://lnx2.co/2Th
Twitter
http://lnx2.co/2Ti
Instagram
http://lnx2.co/2Tj
iTunes
http://lnx2.co/2Tk
Get FREE Training from SuperFastBusiness here
http://lnx2.co/2Tl