“When I started with Spectrum, their artificial intelligence was far more advanced than most other companies within the home restoration industry. With their AI storm campaign feature, we can identify homeowners through geofencing who were directly impacted by extreme weather. From there, we can target these leads with tailored marketing, at a time in which they are most likely to convert into a customer. That way, when you set your marketing budget, you know that you are getting in front of the most qualified leads within the geographical location you choose.”