E-Commerce Trends 2018 – Amazon, Artificial Intelligence and Augmented Reality

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Watch my keynote presentation from the Arvato Xperience Day in Berlin in September 2017. It was a great event with participants from leading international fashion brands.

This talk covers:
-consumer expectations in 2018 (frictionless shopping)
-how Amazon is eating all of retail with its Amazon Prime (Now) programme
-how direct to consumer brands like Warby Parker and Away Travel offer much better value for money by cutting out the middlemen
-how offline retail has to change if it doesn't want to die
-how brands have to embrace big data (example: Stitchfix)
-how brands can use Amazon Echo, Augmented Reality and chatbots to improve the customer experience
-the importance of mobile payment methods such as Apple Pay and WeChat Pay

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Comments

Aleksandra Kozdrowska says:

Great speech, your presentation was really interesting. Thank you for doing that! 👏🏼😊

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